I have, as of right this moment, reached my tipping point with some Bad Behavior on LinkedIn — from “professionals”. I’m not talking about your coworker who posts political stuff or that link from 3 jobs ago who posts pictures of their kids’ graduation — spare me the “LinkedIn is not Facebook” drama; I understand that but can scroll by those posts just fine on the “let people live” principle.
I’m talking about proactive outreach that is ostensibly about opportunities, that is not in fact about opportunities. These actually really waste time, and not just the recipients’ time. They waste your time, recruiters and business opportunists. They make me think less of your organization. They make me less likely to consider your company and/or “opportunity”, ever.
I’ve grouped these broadly into four categories. If you’re thinking about doing any of these, please count me out.
The “Come Apply for This Completely Irrelevant Role” In Mail
In this one, you get the semi-form letter that says “Dear [your name here], I was looking across your resume/LinkedIn profile and think you’d be perfect for [their job title here]…” and then goes on to list the benefits of their organization and how to get in touch with them. So far, so good. Here’s where the red flags come in:
- You are pitching me for a level that I have exceeded by at least 3 stages and/or haven’t been at in 7 years.
- You are focusing on a skill set or keyword that is not in the last 10 years of my job history.
- You sent me this same mail 30 days ago, 60 days ago, 90 days ago, etc. and at that time I sent you a polite, “thank you, love where I’m at right now, might consider new options *next year*”.
- You are identifying a role or a skill set that appears nowhere, not anywhere, and in no way in my history. Like ever.
Looking at you, Major Seattle Tech Company, Major California Banking Company, Major Seattle Tech Company, Major Seattle Tech Company, and Major Silicon Valley Tech Company.
When I get these, they tell me either your algorithm is borked and coming from a tech company that’s probably not a good sign, or that you aren’t using an algo and your recruiters are so desperate they’re legit just looking for any name whatsoever to send a mail and make some sort of number/incentive, which is also not a good sign.
The “Come Join Our Advisory Board as a Way to Give Us Cash” Opportunity
Admittedly I fell for that this morning, and it wasted 30 precious minutes of my life and also probably someone else’s. Here’s how this one happened: I have, on my LinkedIn, that I’m looking for opportunities in the nonprofit sector specifically in board support – either as member of a board or of committees (as I already am and have). Life is precious, time is precious and so I’d like to spend my ephemeral existence trying to help improve things. In this case, I got a mail for an advisory board role opportunity linked to a local educational endeavor, one I’m actually close to. I accepted the 7:30am call (because sure!) and the day before the call I got a link to “more information”.
Cue the red flags.
The first three pages of “more information” is/was the usual stuff around board support — this is what we do, this is what we need, these are the kinds of support. Then it got into phrasing like, “Work with the design team to select the format best suited for your organization and budget. Each activity and discussion will focus on your industry and company needs. Start your corporate program with as few as 30 employees…” which… somehow read as a sales pitch? For a board role? I responded to the invitation asking for clarity and, got none.
Here’s where I made my mistake: I attended the call. I should have taken the non-response as “we don’t want to answer that right now”, either because it would mess up people’s target call numbers or perhaps the plan is to get people emotionally invested in the first five minutes. Regardless, I attended the call. The inviter was five minutes late (fine) and after some initial small talk when I brought up my question about the “hey what kind of board role is this”, after some very scripted speech the ask was to start talking more about me and what I’m interested in. I was frank, “That’s another red flag for me; you shouldn’t need to know more about me or what I do in order to let me know how the board advisory opportunity squares with the language around organization and budget.” After some initial clarification, what came out is that prospective board members are expected to actually participate in the program the board advises on, to the tune of $5k (oh! but for special people it’s only $2.5k).
I have no problem donating money to nonprofit organizations and do so, on the regular, for ones that I do and do not participate in directly as a board member or advisor or committee member. This bait and switch, however, means that I would re-think any fiscal donation to the educational institution whose name shares this “opportunity” because this “invitation” feels like a scam, and frankly if anyone comes asking me about it, I will share with them my concerns and experience. I mean, if you’re looking to drum up cash just say so, don’t obfuscate it with a theoretical opportunity to actually advise or help.
The Come Use Our Irrelevant or Superfluous “This As A Service” Service
I work for a Very Large Company. There are a few Very Large Companies on my resume and that’s normal as I like the stability of Very Large Companies – you can move around within them without having to renegotiate health insurance sign ups, for example. When I get a LinkedIn email asking me if I want to consider using your HR services to administrate my HR needs, though, it sounds really tone deaf. Like somehow, I’d have the power or the inclination to bypass my existing company Human Resources organization (which is pretty darned great) and just– somehow use your company for my team? I understand when people offer contracting services — that makes sense, I’ve hired contract services before so that is normal — but when I get solicited for things like payroll services it is just a time waster — the precious minutes of life gone, reading that email.
The “Here Let Me Help You Even Though You Didn’t Ask for it and I Don’t Know You or Anyone You’re Linked To” Service
Executive Coaching. Financial Management and Estate Planning. I do not know or understand what the algo is here but I get one about once a month of someone offering to be my coach or manage my money. On one hand, good for you! Go get ’em. On the other hand, I wish LinkedIn offered us the ability to flag that we are not open to business opportunities. We have for example the ability to say we are “Open To Work” (for recruiters — which is not the case for me and I still get the pings), it would be great to opt out of “business opportunities” or better yet opt in to the ones we are looking for.