Dabble, Dabble, Toil and Babble

“Your biggest problem”, he stated flatly, “is you’re a dabbler. You don’t specialize in anything. You are not going to succeed because you do not focus on a given talent; you just dabble in this and that.”

This was actually stated, to me, in a 1:1 with my boss at the time. He was a financial services guru and I was his personal and executive assistant, so assigned because I was technically inclined and could type fast. In short, I was good enough to be his e&pa because I dabbled.

Despite initial reaction, this was meant to be a positive speech: it was going to Incite Me To Action and I was going to Make Something Of Myself. Instead, I quit the job, moved back home, and dabbled some more.

I dabbled my way into SQL.

Then I dabbled my way into ASP.Net. Then I dabbled into VB.Net.

Then I dabbled into SQL some more, and into project management. And the dabbling continued, through business development, communications, operations, and back into development (but C# this time).

“Which one of your degrees does this job come from?” wondered my stepmom one night in Spring when I told them I had acquired this one. “None of them!” my dad said wryly.

My old boss is correct: I am a dabbler. None of the things I have done, have I truly specialized in. There are better people at SQL out there than I am, there are certainly better people at .Net and BusDev. But there are damned few who can speak those languages and are willing to translate them, painfully, carefully into shiny PowerPoints and ROI-laden SWAT analyses.

A few months back I had my midlife crisis, it lasted 36 hours and was of the vein  of “what am I DOING with my life? Where will I go next?” And I realized that every other time in my life I’d been faced with that question things unquestionably got better, more exciting, and more rewarding.

I have friends who went to college for what they ended up being in life, they seem happy and fulfilled. I have friends who picked a field and stuck with it, and will have a decent retirement to speak for it. My own parents offer four different examples of picking a road and trotting down it come hell or high water and they’ve all done fine.

I do not believe, though, that diminishes any success by a diagonal route.

Forming an Opinion

I have a really hard time with form letters and emails that are poorly written and researched. Normally I just shine it on and ignore them, but today I was in a special mood and so I leave you this (edited) email exchange. The only piece redacted is the company I work for because it’s not really about them. I’ve also put it in chronological order, as best as I can figure this guy is in Texas somewhere. Honestly, it needs to be completely rewritten, but that would be doing his job for him. Oh, wait…

—–

From: Jason Walker [mailto:jason.walker@bizzdatabase.com]
Sent: Thursday, March 14, 2013 2:51 PM
To: Bobbie Conti
Subject: Building a strong Brand

Hi Bobbie,

Hope you are doing well!

You being the Director, Content Management of MYCOMPANY, Inc., it will be my pleasure to introduce our self as innovative marketing management service provider that helped marketing oriented leaders and professionals build strong brands.

We have more than 100 million consumer contacts including email id and phone number and 50 million + B2B contacts worldwide. We could provide you with contacts across any verticals and industry.

  • Custom List: We can provide you the contact list of all your target audience based on target industry, target geography and job titles / age, income, interest and other related parameters.
  • Optimizing digital assets: We can help you in creative design of Photos, Documents and Articles that can be leveraged for Social media marketing.
  • Ranking in local search results: Creating a local presence online is now more important than ever, especially for targeting a local customer base.
  • Online Customer/Client engagement: Marketing is no longer a one-way communication.  Brands and Customers/Clients are engaging in a two-way dialogue with word-of-mouth playing a larger role than ever.
  • Web Banner Ads: We will also help you with Web banner ads in a creative manner.
  • Online campaigns: We can help you in doing PR campaign, worldwide campaign for your new launch and offers etc.
  • We also can help you with the contact database of Distributors, Wholesalers and Retailers etc. within your target industry.

We also have other end to end marketing services. Kindly let us know how we can help you and your company to grow more in terms of revenue.

It will be great if we could have a quick discussion over the phone for creative marketing activities.

Thanks,

Jason Walker

Customer Sourcing Consultant – Marketing

Direct: 713-481-7746 ext: 4315

Locations: USA, UK, EMEA, ANZ, APAC, LATAM and all Countries and Cities.

From: Bobbie Conti
Sent: Thursday, March 14, 2013 4:56 PM
To: Jason Walker
Subject: RE: Building a strong Brand

This has absolutely nothing to do with my job. Thanks.

—-

From: Jason Walker [mailto:jason.walker@bizzdatabase.com]
Sent: Thursday, March 14, 2013 2:59 PM
To: Bobbie Conti
Subject: RE: Building a strong Brand
Importance: High

Hi Bobbie,

Thanks for the response.

I will be more thankful to you if you could refer me to someone who can take initiative on this.

Regards,

Jason.

—-

From: Bobbie Conti
Sent: Thursday, March 14, 2013 3:24 PM
To: Jason Walker
Subject: RE: Building a strong Brand

Well, considering that you’re pinging me about client lists ([MYCOMPANY] has its own client base), optimization for social media (we have our own Social Media team, too),  SEO (ditto), etc., I can’t really in good conscience forward this. It doesn’t look terribly well researched, to be honest.

Also, I’ve taken the trouble to edit your form email below. There are some grammar issues, was this perchance written by someone who is not trained in marketing communications, or someone for whom English is a second language? Note that I didn’t have time to correct everything, but you will want to pay attention to capitalization consistency (e.g., “Custom List” vs. “Optimizing digital assets”), possibly providing some statistics to back your claims (e.g., “Creating a local presence online is now more important than ever”…Why?), and formatting consistency (your last bullet should have a blue header to match the others). I’d also suggest changing the vibe from “we can help/we can also help” to “we do”, as active voice works better in marketing.  Finally, your form email keeps referring to my “target industry” – you should be able to figure that out and pop it in, so rather than consistently referring to my “target industry” you need to put something like “within the Travel and Tourism Industry”.

Thanks,

B

“Hope you are doing well!

You being As you are the Director, Content Management of MYCOMPANY, Inc., it will be  is my pleasure to introduce our self my company as an innovative marketing management service provider that helpsed marketing oriented leaders and professionals build strong brands.

We have more than 100 million consumer contacts including email addresses id and phone numbers, and 50 million + B2B contacts worldwide. We could can provide you with contacts across any verticals and industry.

  • Custom List: We can provide you the contact list of all your target audience based on target industry, target geography, and job titles / age, income, interest and other related parameters.
  • Optimizing digital assets: We can help you in creative design of media, including photos, documents and articles that can be leveraged for Social Media marketing.
  • Ranking in local search results: Creating a local presence online is now more important than ever, especially for targeting a local customer base.
  • Online Customer/Client engagement: Marketing is no longer a one-way communication.  Brands and Customers/Clients are engageing in a two-way dialogue with and word-of-mouth playsing a larger role than ever.
  • Web Banner Ads: We will also help you with creatively design Web banner ads in a creative manner.
  • Online campaigns: We can help you in doing create (or by “in doing” did you mean “execute”) a local or global PR campaign, worldwide campaign for your new launch and offers. etc.
  • We also can help you with the a contact database of Distributors, Wholesalers and Retailers etc. within your target industry.

We also have other end to end marketing services, available here (and link to where they are listed, maybe your website?). Kindly Let us know how we can help you and your company to grow more in terms of revenue.

It will be great if we could I’d love to have a quick discussion over the phone for about creative marketing activities opportunities.”

In Defense of Marissa Mayer

Speaking as a working mother who has an extremely flexible schedule I realize it’s going to be a bit odd that I believe Marissa Mayer is doing exactly what needs to be done in removing work-from-home privileges in her organization.

Marissa Mayer’s job is not to be nice to people, her job is to turn around the behemoth that is Yahoo!. By its very function Yahoo! wants to compete with Google, and in its present state it is not able to do so. For big change you need big projects, for big projects you need lots of people working together, and as many of us recall from our formative developer years that means hallway meetings and late night in the office and pizza and early morning scrum sessions. While your work from home days may make *you* more productive, how more productive does it make *your team* — or your project? How many things get held up for “the next time you’re in office”? It’s interesting to note that the interviewee about this issue in this morning’s NPR story was a work-from-home lawyer mother, who spent the first 2 minutes describing how close the washer and dryer were to her desk, and how working from home was more convenient because she could get laundry done and walk the dog. How exactly does this further the company she works for?

It should be noted that the memo indicated people would still be able to take time to “stay at home for the cable guy”. This is not a draconian “you must be at your desk from 9am-5pm every day” mandate, this is good common business sense: work gets done in the office — please be in the office to do it.

Much has been made of the fact that Mayer, as a new mother, built a nursery in her executive suite, which some choose to point to as a double-standard. I disagree. Mayer paid for the nursery with her own money and it means she herself as a working mother will be in-office. Most of us don’t have office (or cubicle) space big enough to install a nursery in, but that (office space) is a function of title and position, and not of preferential treatment. You want to bring your kid to work? Fork up the money to install a nursery in your cube, or, more practically, don’t bring your kid to work. Mayer is using her own funds, of which we can assume she has plenty (relative to her title), to bring her kid to work. For *her* this decision is likely as practical as it is practicable: having made the declaration people need to be in-office, she’s doing so as well. The fact that she can pay to have her kid be there with her (presumably attended to by a nanny or other caregiver) is irrelevant.

Then there is the point that this declaration will harm Yahoo!’s chances in hiring new talent. There’s an inverse to this, too: those working remotely or from home for Yahoo! can choose to work elsewhere. If you’re that good, make a case for an exception, or get a job with a company that will let you work from home. If you’re not that good, you don’t really have a leg to stand on; work to get to be that good. And one of the perks in working for Google (ostensibly Yahoo!’s competitor model) is that there are all sorts of services and amenities *on site*, designed to keep you on campus. Google does not seem to have difficulty recruiting talent; so the rationale is that this ban on permanent work from home will not harm Yahoo!’s chances of getting quality staffers — Yahoo!’s reputation for innovation (or lack of it) will.

As further opinions weigh in, many ex-Yahoo!ians are coming forward to indicate Mayer is making the right decision, because there’s credible evidence that the work-from-home policy was abused, and oftentimes there were people still being paid and essentially not doing anything. It should also be noted that free food and iPhones (and other Google-esque amenities) were offered to in-house employees. Yahoo! has a managerial problem, not a problem with its CEO. As a manager of nearly 200 people and 4 levels, I know that you need to be able to tell via metrics or deliverables if work is getting done. And if it isn’t, you advise, you re-advise, you warn, you re-warn, and then you fire. It’s called “employment”, not “charity”.

Many are worried about “what this means” for other companies. Dire forebodings about how we’re going back to “the dark ages” and the images of Office Space and 9 to 5 come to mind. While it may be true that other companies follow suit, they will have to make the same trade-offs and analysis Yahoo! did: do we need to institute dramatic change, at a potential morale hit and/or dip in prospective employee attractiveness, in order to survive? If the answer is yes then the move is logical. The notion that a company would voluntarily undergo these hits for the benefit of “following the lead of Yahoo!” however is asinine: companies make decisions based on what they need for their company.

Full disclosure: quite a few people on my teams work from home. Many have flexible schedules. I don’t eyeball when people are in the office and indeed if you walk by mine you’ll often see I’m not there (I’m in about 36 meetings in a given week, too). That said, I have a pretty robust framework of reporting and can point easily to the productivity of each person on the team, as well as the quality of the production and the timeliness of it. I don’t need to institute a “Mayer Policy”, because I do not have the same problems Marissa Mayer does.

So You’re Going to Get a Lawyer

It’s happened.  Something has happened that makes your current situation untenable and you need advice or action from an attorney. Congratulations in making this important decision! Now don’t screw it up.

As previously indicated, I’ve just spent the last (temporal period) in the murk of family court, and learned a few things about how to select an attorney, how to work with an attorney, and how NOT to work with an attorney. NB: This advice is built out of my own personal observation and experience, so it’s entirely possible you may find exceptions to the rule.

 

Step 1: Find a Lawyer

This is so easy, right? There are tons of attorneys in the phone book; just pick one, right? Wrong. Things you need to look for in your attorney: 

  1. They should either have been in practice for ten years, or be working directly with/for someone who has. This is because the first five years of post-law-school is spent in the fog of “Holy Crap I Need To Remember All This Stuff” and it takes some getting used to. Doctors have residency, attorneys do not (formally). You do not want a newb.
  2. They should specialize in the field you need. This does not mean they do this sort of law and that sort of law and some other sort of law. If your attorney says they do tax law, family law, disability law and criminal law, for example, this is not a good sign. For one thing, it’s nearly impossible to keep up on all the legal precedents that change in those fields, and some of those fields operate so wildly different from one another they would serve you WORSE if the attorney switches methods. Case in point: in criminal law, if you have a warrant to search a house and the address is one digit off, or the name of the street is misspelled, or the name of the recipient is misspelled, it can be (usually is) grounds for dismissal. In criminal law, the exception drives the decision. In family law, the court looks down on attempts to draw exceptions based on a misspelling or single unchecked box.  The practical upshot is you wouldn’t go to a cardiologist for your brain tumor, and you wouldn’t go to someone who says they’re a cardiologist and oncologist and gastroenterologist for anything because there’s no way they’re an expert in all three. And the rules of the game are interpreted differently.
  3. They should be honest. I know, right? Honest attorney? Like any other public practice there is likely a certain finessing of some truths, or dramatic characterizations, to prove a point. Fine. But if your attorney lies in big, easy-to-detect ways (e.g., “I’ve been in practice 30 years!” when they were admitted to the bar in 1991), it’s not a good sign – because they will lie as easily to you as they will to the court (or others).
  4. They should have a publicly available reference. Use sites like Avvo or Justia to see what former clients have said – the good, the bad, and the ugly. Avvo has a ratings systems for attorneys provided by clients, along with reviews and testimonials. (Full disclosure – Avvo was built by expats of Expedia, the company I work for as of this writing).
  5. They should be able to give you full alternatives. That is to say, there is no guaranteed legal outcome, ever. A good attorney will have a game plan going in, and you will know what it is. The discussion goes like this: If they do X, we will do Y, because of this and that reason. If they do A, we will do B, because of this and that reason, etc. Remember, it’s your dime: you are paying them for professional services, to advise you, and a good advisor is always aware of alternatives and should have contingent plans.
  6. Speaking of dimes, they should be able to tell you how to minimize your fees. For example, in my case, I racked up some fees early on in the process by sending an email for every little question I had; instead of saving it for a fifteen-minute phone call (despite warnings from my attorney, who in her defense tried to train me out of this habit). The time it takes to read the email, formulate the response, and send the response (to multiple missives) is typically longer than you can get the same information via phone. A good attorney will point this out to you.

 

Step 2: Get ready for some discomfort.

Once you’ve got your attorney, there are some things you should know and understand about the process:

  1. Attorneys are expensive. Rates vary from $200/hour to $500/hour (or more)– and typically the more experienced your attorney, the higher the rate.  Here’s some basic math: let’s say you hire an attorney to help you go to mediation. S/he sends 2 or 3 letters, preps for mediation, goes with you to mediation, and then does the clean up. That would run you about $7-10k, not including the mediator fee (which is usually attorney rates as well). Take a long look at you bank account, your savings, etc. and be prepared for some nasty drains.
  2. Justice is swift… but only sometimes. There will be periods of frenetic activity (filing motions, entering pleadings, etc.) and periods of waiting. It’s hard to tell which is more frustrating – the weekends spent digging up financial data for the last 3 years (I held the process akin to a colonoscopy in terms of preparation and comfort), or the seemingly interminable waiting on SOMEONE to do SOMETHING – a court-appointed evaluator, the other side to make a move, your side to make a move, the court date or mediation date or settlement date to arrive. You’re juggling the calendars of the court, your attorney, their attorney, and any experts called in. In my case it was complicated by a school year. So don’t expect this to be “I hired an attorney this will all be sorted in a few weeks”.
  3. The best way to not go to court is to be prepared for court. In my case, we were two civil parties trying to reach an agreement outside of court, but in order to do that, we had to follow the court schedule. In a family law case, before your actual court date – mine moved 3 times, the last one was the 14th of January – there are a series of “assignment due” phases, as doled out the court. There’s the list of witnesses. Then a little bit later you have to supply your first (1st) batch if interrogatories and requests for production (basically, here’s everything we’re going to look into in the court case and you have to answer it like you’re sitting in front of the judge). Then, you usually have to supply YOUR answers to THEIR “rogs”. Then there’s the inevitable follow up (hey, this is missing, or hey, what’s that). Then there can be depositions (mine didn’t make it that far) and/or a second round of rogs. Then there’s all the paperwork and letters and facts and case stuff you hand to the judge BEFORE the actual trial – so all the Perry Mason-like things you expect your attorney to say, quote, or reference have, in essence, already been forwarded to the judge ahead of time.  Keep in mind every one of these steps comes with a price tag – yours and your attorney’s (for you spend a not inconsiderable amount of time getting ready for these steps), and theirs and their attorney’s.  Each of these steps though gives you a bit more information to work with, and the price tag (and time, and information) can help drive parties to WANT to settle, as you get a very good idea of what all would be covered in a trial.
  4. Speaking of “you answer their rogs”, the notion that you have any sort of privacy should go out the window. Like, now. In the course of this process I got a very basic set of “rogs”, probably boilerplate, adjusted just a bit to suit the circumstance. I think it was 20-something pages. I’ve seen rog requests top 50 pages, 110 questions, and 25 requests for production. There are no sacred cows – in mine, I had to answer about my health and health history and every possible thing about my finances you could conceive (really—including did I have offshore bank accounts, a trust fund, etc.). In others, you can be asked about your alcohol consumption, any felonies/misdemeanors, if you are or have ever been in counseling, what you “feel” about the situation, etc. Therefore, as of present, my embarrassing purchased coffee habit is not only known to the world through foursquare, it’s also known through the courts system.
  5. Do not ever bluff, and do not let your attorney tell you it’s okay to bluff. If you indicate you are going to do something, do it. If you say you’re going to bring a motion for example, do it. Saying you are going to do something and then not doing it pretty much undermines your whole position and renders any prospect of being taken seriously in jeopardy.  Corollary: do not assume anyone else is bluffing, either.
  6. Your faith, and trust, in your fellow man will be tested. You’ll be tempted to “just talk” to the other party, surely if you just used the right words to explain yourself, THEN they’ll understand, because it’s just not possible that you can both be so far off, right? Surely it’s all just a big misunderstanding? That may be: but any discussions you have will likely get twisted horrifically and thrown back at you, probably in a court document, and it will sting like the bejeezus. Save discussions and attempts to explain for after, for your attorneys, or for mediation.

 

Step 3: Try to enjoy the process.

I’m serious. Try to, at least if for no other purpose than to recognize you never, ever want to be in this position again, and you’re paying a lot for the privilege. Try to look at the process as a learning experience, watch how it works, and so forth. It helps take some sting out of the fact that you are spending a lot of money and time.

 

One final note: as I sent out the news to family and friends who had been asking near daily how it was going, I was asked a lot if I “won”. You don’t win in a family legal battle, any more than you win at a family argument. Damage is done, beyond finances, that is fixable but the scars remain permanently. In this case, it’s damaged trust. I didn’t “win”. I did however manage to get written down, and ordered by the court, the things I found important. That is defined, then, as a “good outcome”.